Over the past few years, I’ve produced free downloadable guides that locals can use to explore their own backyard; from restaurant roundups to seasonal experiences.
These aren’t static lists, they’re curated, intentional, and community-driven.
Some of the most-loved guides include:
🎄 The Holiday Lights Tour (1,450+ opt-ins)
🍽️ The Henrietta Restaurant Guide (700+ opt-ins)
Each guide helps residents discover local businesses, plan their outings, and feel connected to the Rochester region — all completely free.
Previous projects:
Greater Rochester Christmas Lights Guide
The highly anticipated Christmas Lights Guide is not about having the most lights to go see, it is about the ones worth seeing.
The best part? It takes you in a circle with the most efficient order to visit them, making it easy to hop on from wherever you live in Rochester with the most direct route.
1450 opt-ins
ROC the City Choice Awards
The awards was new for 2025, featuring businesses across Rochester that opened in the last 5 years.
1115 opt-ins
4,402 page views
Henrietta Restaurant Guide
Requested by my followers, the Henrietta Restaurant Guide features 90 local businesses all in Henrietta, making it easy to shop small and support local!
701 opt-ins
934 views since it's re-launch this summer
💡 The Next Chapter: Presenting Sponsors
To continue producing these free community resources, I’m inviting a handful of Presenting Sponsors to partner with me on upcoming projects.
These are local-loved but high-visibility guides that reach thousands of engaged residents:
What You’ll Receive as the $5,000 Presenting Sponsor
Your business will be featured everywhere the guide appears — from the first announcement to every piece of content shared.
Here’s what’s included:
✅ Logo on the Cover — “Sponsored by [Your Business Name]” featured front and center on the digital guide.
✅ Landing Page Feature — Your logo, link, and short description displayed prominently on the guide’s opt-in landing page.
✅ Letter to the Reader — A custom message from you to locals downloading the guide, introducing your business and connection to the community.
✅ Email Feature — Inclusion and acknowledgment in the newsletter that announces the guide’s release.
✅ Social Media Promotion — Tagged in every post promoting the guide (minimum 5 posts) across Instagram, Facebook, and TikTok.
✅ Community Impact Recognition — Position your brand as a champion of Rochester’s local pride and discovery.
What your business sponsors is totally up to you! Below are a list of ideas and requests I have had but I am happy to work with you and your organization to find something that aligns with your values.
Each ROCtheCityWithHope guide is a fully integrated marketing campaign, not just a one-time mention or ad placement.
As the exclusive Presenting Sponsor, your business is featured across every touchpoint of the campaign: on the guide cover, the landing page, in the launch email, and in every social media post promoting the guide (a minimum of five posts to my 49K followers).
Beyond visibility, your sponsorship positions your business as a champion of community connection. Each guide is downloaded by hundreds, sometimes thousands of locals who actively seek out things to do, places to eat, and ways to explore Rochester. This audience is highly engaged, geographically concentrated in Monroe County, and eager to support businesses that invest back into their community.
Compared to traditional media buys, which often deliver fleeting impressions, each ROCthecitywithHope guide creates long-term brand exposure and goodwill that lasts as long as the guide continues to circulate, all while helping keep these beloved community resources free for residents.
Sponsorship Opportunities:
Below are ideas for future free community guides, with your sponsorship, we'll be able to give back to the community together, providing free resources to continue to help make ROC greater.
Have another idea? Let's chat!
2025 Holiday Lights Tour
Webster Restaurant Guide
Event Planning Guide
Outdoor Recreation
Brunch Restaurant Guide
Happy Hour Guide
2026 ROC the City Choice Awards
Fairport Restaurant Guide
Each guide will have just one presenting sponsor, making your business the exclusive partner featured throughout the campaign.
Interested in learning more?
Fill out the form below to get the process started!
