Hi, I'm Hope!

Hi, I'm Hope!

Helping locals become tourists, creating Rochester, NY enthusiasts.

Based right here,

in Rochester, NY!

ROCthecitywithHope started in July of 2017 with the mission of "helping locals become tourists, creating Rochester, NY enthusiasts". Since then, I've built an online community of 49K+ across TikTok, Instagram, Facebook, YouTube, Pinterest, and my email list.

My online community is equivalent to a sold-out Darien Lake Amphitheater, CMAC, and Innovative Field combined.

I love sharing businesses in the greater Rochester area. 70% of my following is here in Monroe County making my platform a great place to reach locals here in our community!

26.2K

Followers on TikTok

10M+

Views on TikTok

12K

Followers on Instagram

3,400

Email Subscribers

78% Monroe County

42% Ages 25-34

77% Women

"Let me help promote your business!"

THE

SNEAK PEAK

Best for: businesses wanting quick visibility without overwhelm.

  • 1 short video (max 3 clips/frames)

  • Location featured with text on screen

  • Set to trending audio to capitalize on views

    Hope is not on camera, no voiceover

  • Shared to TikTok, Instagram, Facebook, Lemon8, Threads, and YouTube

  • Includes:

    • location tagging

    • tagging your business account

    • adding your business as a collaborator on instagram

    • call to action in video & caption

    • video lives on the rocthecitywithhope platforms indefinitely*

    • caption writing

    • posted at optimal times of engagement

    • video is re-shared to instagram stories

  • BONUS:

    Hope's Ebook "Introduction to Instagram & Facebook"

$750

THE

SPOTLIGHT

Best for: businesses ready to build credibility with Hope on camera.

  • 1 video (up to 10 clips/frames)

  • Hope on camera + text on screen

  • Set to trending audio (no voiceover) to capitalize on views

  • Shared to TikTok, Instagram, Facebook, Lemon8, Threads, and YouTube showcasing Hope and products onsite

  • Includes:

    • location tagging

    • tagging your business account

    • adding your business as a collaborator on instagram

    • call to action in video & caption

    • video lives on the rocthecitywithhope platforms indefinitely*

    • caption writing

    • posted at optimal times of engagement

    • video is re-shared to instagram stories

  • Must include Admission, Food & Beverage, Parking, etc. for Hope & guest, as applicable

  • BONUS:

    Hope's Ebook "Introduction to Instagram & Facebook"

$1,200

THE

TAKEOVER

Best for: businesses who want to own the spotlight for a full week.

"The Takeover" capitalizes on the Rule of 7 which states a potential customer needs to be exposed to a business 7 times before they'll buy. With "The Takeover" you'll have 8 opportunities to be exposed to my audience!

  • 4 videos posted across 7 days:

    • 3 short-form (text + trending audio)

    • 1 premium voiceover video featuring Hope on location

  • Shared to TikTok, Instagram, Facebook, Lemon8, Threads, and YouTube showcasing Hope and products onsite

  • Includes:

    • location tagging

    • tagging your business account

    • adding your business as a collaborator on instagram

    • call to action in video & caption

    • video lives on the rocthecitywithhope platforms indefinitely*

    • caption writing

    • posted at optimal times of engagement

    • video is re-shared to instagram stories

  • 3 unique stories posted from the visit to Instagram & Facebook, with a 24 hour period dedicated exclusively to you for optimal engagement

    • Stories include location tagging, account tagging, and a website link

  • Advertisement (graphic & link) included in my email newsletter

  • Must include Admission, Food & Beverage, Parking, etc. for Hope & guest, as applicable

  • BONUS:

    Hope's Ebook "Introduction to Instagram & Facebook"

$2,000

To maintain the highest quality campaigns, all advertising requests must be submitted with at least 3 weeks’ notice. Requests with shorter timelines may be subject to a Rush Service Fee.

Rush requests will only be accepted if scheduling allows and if I can deliver the same standard of quality as planned campaigns.

Thank you for planning ahead—it ensures your content gets the time and attention it deserves!

Ready to secure your spot?

Fill out the form to get the process started!

ROCHESTER BUSINESS JOURNAL

"WOMAN OF EXCELLENCE", 2025

FINALIST FOR CITY MAGAZINE'S "BEST IN ROCHESTER"

BEST SOCIAL MEDIA ACCOUNT, 2023

BEST AMBASSADOR OF ROC, 2021

Client Testimonials

"At least 50% of people in attendance to our event came as a direct result from [Hope's] TikTok. We ended up adding additional event dates to accommodate demand!"

-20 Deep Winery

Hope is AMAZING! We had a record number of attendance and revenue. Her local influence in the Rochester community has definitely made an impact on the RMSC.

- Lyndsay Compitello,

Rochester Museum Science Center

"Our TikTok following grew exponentially as a direct result from working with Hope, her videos have had the most impact of any local influencer's we've worked with."

- Simply Crepes

We’ll work together every step of the way!

Rest assured, we’ll collaborate to make sure that the selling points that you want prospective customers to know will come across in my authentic and true voice!


You’ll send me the information you would like me to highlight, I’ll make sure to get content of those specific items and I’ll send you script and caption copy and content for approval before posting.

STILL HAVE QUESTIONS?

What is the turnaround time after booking?

The further in advance I have you on my calendar, the better! Ideally a minimum of 2-3 weeks is preferred in order to schedule a site-visit. From there, I’ll create and edit the content and send for approval within 1 week of visiting. We’ll work together in the scheduling process to make sure that time-sensitive content is posted in a timely manner.

What is the procedure with press releases and press passes?

You are welcome to add my email address to your media list, Hope@rocthecitywithhope.com!


Media event attendance is based on availability and does not guarantee posting to the ROCthecitywithHope channels. Content that is newsworthy may be posted and shared at my discretion and will not be available for review or edits by the organizer.


I pride myself on being a cheerleader for our region and aim to only provide positive feedback on organizations in Rochester.

Who do I work with?

I love working with small, local businesses in the hospitality and tourism industry! My followers especially love the food & beverage scene and attractions. Wondering if you qualify? Let’s hop on a 15 minute introductory call to learn more about your organization!

Do I accept gifts, in-kind products or services or event admission as payment?

While I appreciate it is never free for a business to provide in-kind products and services, I unfortunately do not have the capacity to accept unpaid work at this time.


Exceptions for special events may be made at my discretion based on the benefit it provides to my online community.


For more information, feel free to send me an email at Hope@rocthecitywithhope.com

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