Why Add Advertising During the ROC the City Choice Awards?

1. You’re Already Part of the Conversation

Your name is already circulating. Additional promotion doesn’t introduce you — it reinforces you. Repetition is what makes people remember where to go when they’re deciding where to try out next (or remembering an old favorite).

2. Awards Traffic = High-Intent Locals

People following ROCthecitywithHope aren’t casual scrollers. They’re locals actively searching for:

• new places to try

• experiences to book

• restaurants, services, and shops worth checking out

3. You’re Standing Out From Other Nominees

Not every nominated business will take advantage of this moment.
Those who do will be:

• more recognizable

• more top-of-mind

• more likely to be visited, followed, and shared

Why Add Visibility During the Awards?

• People are already paying attention — this isn’t cold marketing

• Repetition drives recall — seeing your business once is nice, seeing it twice is memorable

• Awards traffic is high-intent — locals looking for places to try now

• Content outlives voting — this exposure continues after winners are announced

Winning is great.
But most people don’t remember winners — they remember what they saw repeatedly.